Remembering Lucy

Take a moment to watch this heart-warming video of CEO, Richard Helfant, telling LucyTV about receiving woman who remembered Lucy in a very special way.



Light Up New Jersey: Video Coverage

What an elephantastic time!  Click on the image below to watch video coverage of the Light Up New Jersey event which took place here at Lucy on October 29, 2013.  A special thank you to everybody who helped make this event a success as we remember Hurricane Sandy which struck the Jersey Shore one year ago.  We are only here today because of your support.  Because of you, we are "stronger than the storm".

Light Up New Jersey


Light Up New Jersey

Hurricane Sandy

The 1-year Anniversary

It’s hard to believe that a year has passed since the wrath of Hurricane Sandy hit the Jersey coast.  As we approach the one year anniversary of Sandy, we cannot help but reflect on the outpouring of strength and support that you have given to Lucy.  Your acts of kindness; economic, physical, and emotional; have been humbling and at times overwhelming.  In the two weeks following the storm, more than 266,000 people talked about Lucy on Facebook.  Lucy stood for many as a beacon of hope throughout this horrific and unprecedented storm.

To commemorate this historic event, the stations of Townsquare Media have joined forces with sites throughout the state as they “Light Up New Jersey”.  On Tuesday, October 29th, Lite Rock 96.9 WFPG will be broadcasting live from Lucy the Elephant.  People are invited to attend the festivities at Lucy from 5 to 7pm.  A commemorative “Stronger than the Storm” flashlight is being offered on Lucy’s website,, and at her gift shop.  At 6:30pm, all Town Square Media stations throughout the state will play the “Stronger than the Storm” song, when people will turn on their flashlights in a “moment of light”.   In addition to the flashlights, Lucy will be lighted for the night by Earl Girls Theatrical Lighting, and a skydiver will land on the beach in front of Lucy during the event, courtesy of FreeFall  Adventures of Williamstown, NJ.  

We hope you will join with us as we “Light Up New Jersey” by purchasing your own commemorative “Stronger Than The Storm” keychain flashlight.  Click here to order your flashlight right now!

Lucy "Stronger Than the Storm" Keyring Flashlight

Brisko: A True Tale of Survival

Author Steven Paul Winkelstein, best known for his Lucy the Elephant children's book series, has just launched a campaign for an amazing project. His latest book, Brisko: A True Tale of Survival is a true story about one of the last living Holocaust Survivors. In the story, young Libe's only hope is a dog named Brisko. Steven's campaign is raising funds to create an iPad app for this book to be transformed into a 21st Century Learning tool for students across the world. You can find out more about the app and make your contribution to the campaign here ( All sizes of contributions help move the campaign forward no matter if they are peanut sized or LUCY SIZED!  Thank you!